In our first assignment we are supposed to create a marketing campaign for an interactive media service. In the end we ended up with promoting a collectible card game called Legend of the Five Rings. I need to get people to buy the game products (via eshop) and thus find new players. The campaign's goal is to 'recruit' new players that would create the market.
In the past year I've been collecting data about TCG, RPG players and this is the time to present the results. From the results collected we will develop the campaign.
The results of the research can be found at My Google site
Thursday, November 4, 2010
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