I tried to come up with ideas for this logotype but none really came. All I could think was a boring font in which 2 colors would be used (no space in between words) with RIVER being bolder and spaced out and CRESCENT being condensed and lighter. This would not really show any creativity nor the link with the word crescent so I tried incorporating that in the logotype. One idea was using a moon crescent shape/image instead of the C and the other idea was about the two words written on a crescent/crescents. I had a third idea that would use a wavy, distorted font but I couldn’t do the idea justice with the fonts I found. Hand sketches that follow show what I had in mind.
Friday, May 29, 2009
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